As Coordinator of Library Communications, I'm often asked to come up with creative promotional ideas for large projects within the library. Currently, we're participating in LibQUAL+...and we needed a really clever way to get folks to participate. We decided to use cute loppy-eared animals along with the simple slogan,"We're Listening."
In keeping with the "We're Listening" theme, we also ordered ear-buds with the Butler Library logo, and created a series of animal bookmarks. Students have been very receptive to both of these creative marketing tools...
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Thanks for your comment! I appreciate your contribution to the conversation. Best, Lisa