Thursday, October 25, 2012

We're Listening

As Coordinator of Library Communications, I'm often asked to come up with creative promotional ideas for large projects within the library.  Currently, we're participating in LibQUAL+...and we needed a really clever way to get folks to participate.  We decided to use cute loppy-eared animals along with the simple slogan,"We're Listening."
In keeping with the "We're Listening" theme, we also ordered ear-buds with the Butler Library logo, and created a series of animal bookmarks. Students have been very receptive to both of these creative marketing tools...



2 comments:

Thanks for your comment! I appreciate your contribution to the conversation. Best, Lisa