If you are planning on spending a little money on marketing materials, consider something practical and stylish...such as well designed tote bags! Our bags were a group effort, with the idea for the design (icons of services offered at the library) put together by our marketing team. We opted to purchase these from a local company versus going through a big retailer, and actually saved a lot of money on shipping & handling. We hand the bags out at orientation events and also sell them for just $1.00 at the circulation counter. The best part about these bags is that students REALLY use them (I've seen students carrying these at the grocery store and other local shops).